Our main logo should be used in all of our marketing applications, which will establish greater brand awareness and familiarizing audiences with the brand. It is important never to modify, separate or manipulate any of its elements. It is important to allow proper spacing so that the presentation of our brand is visually effective.
Primary Logo Package
Download a ZIP folder including the primary logo in PNG, JPG, SVG, PDF, and EPS
DownloadLogo Spacing
Logo spacing is the area around a logo that ensures the logo remains legible and visually distinct from other elements. This space prevents the logo from being crowded by text, images, or other graphics, preserving its impact and readability. This area is defined by the University subtext in our main logo.
Guidelines
Primary Logo Mark
A logo mark is a graphic symbol or icon that represents the brand, distinct from the primary logo wordmark. It is used for quick recognition and to convey the brand’s identity visually.
Primary Logo Mark Package
Download a ZIP folder including the primary logo in PNG, JPG, SVG, PDF, and EPS
DownloadLogo marks are useful in applications where space is limited or where a simple, memorable symbol is needed for branding purposes, like icons, cutouts, or other design elements.
Combination Mark
A combination mark is a logo that pairs a wordmark (text) with a symbol or icon. This blend allows flexibility—brands can use the text and symbol together or separately while maintaining recognition.
Combination marks are effective for creating both a strong name association and a memorable visual identity.
Logo Mark Variations
When readability is a concern, 2 different versions of the M are acceptable for use. This also applies when the M is used as a design element.
Marywood Seal
Our primary seal is used for official use only. Secretary of the University and General Counsel pursuant to ARTICLE I. AUTHORITY AND ORGANIZATIONS Section 6 Seal of the University Bylaws
Marywood Seal Package
Download a ZIP folder including the primary logo in PNG, JPG, SVG, PDF, and EPS
DownloadVariations
There are two color variations to our primary logo, a white logo and a green logo.
Additional seal variations
Application
The official Marywood seal may be used as a design element on branded campus materials and select marketing materials.
Athletics Logo
The Marywood University Athletic Logo represents the strength, spirit, and competitive identity of our Pacers community. Designed to embody pride and performance, the athletic logo serves as the visual cornerstone of all athletic communications — from uniforms and signage to digital platforms and merchandise.
Athletics Logo Package
Download a ZIP folder including the primary logo in PNG, JPG, SVG, PDF, and EPS
DownloadUse of the full color logo is preferred wherever possible. The one-color logo should be used only when other forms of multicolor or tonal logos cannot be used. The onecolor logo is also appropriate for etching and embossing. Never use one-color versions in RGB (video/web) If you use "Secondary Mark 1", you must have Marywood somewhere else on the item.
Example: Baseball hat has the mark on the front and Marywood on the back.
Team Logos
Individual atheltics teams must used the approved lockup for their respective teams name. The sport name must be listed below in wide-spaced all caps Fira Sans Medium.
Esports Logo
This is the only exception to the sport brand rule, as Marywood's Esports team has their own unique brand. There is a dimensional and flat version of the logo that may be used.
Primary Mark with Pacer Head
Individual athletics teams must used the approved lockup for their respective teams name. The sport name must be listed below in wide-spaced all caps Fira Sans Medium.
Primary Mark with Pacer Head Package
Download a ZIP folder including the primary logo in PNG, JPG, SVG, PDF, and EPS
DownloadPacer Horse Head
Individual athletics teams must used the approved lockup for their respective teams name. The sport name must be listed below in wide-spaced all caps Fira Sans Medium.
Pacer Horse Head Package
Download a ZIP folder including the primary logo in PNG, JPG, SVG, PDF, and EPS
Download