Keys to Marywood Identity
Primary Logo
Our main logo should be used in all of our marketing applications, which will establish greater brand awareness and familiarizing audiences with the brand. It is important never to modify, separate or manipulate any of its elements. It is important to allow proper spacing so that the presentation of our brand is visually effective.
View More
Primary Logo Mark
A logo mark is a graphic symbol or icon that represents the brand, distinct from the primary logo wordmark. It is used for quick recognition and to convey the brand’s identity visually.
View More
Marywood Seal
Our primary seal is used for official use only. Secretary of the University and General Counsel pursuant to ARTICLE I. AUTHORITY AND ORGANIZATIONS Section 6 Seal of the University Bylaws
View More
Athletics Logo
The Marywood University Athletic Logo represents the strength, spirit, and competitive identity of our Pacers community. Designed to embody pride and performance, the athletic logo serves as the visual cornerstone of all athletic communications — from uniforms and signage to digital platforms and merchandise.
View More
Primary Mark with Pacer Head
Individual athletics teams must used the approved lockup for their respective teams name. The sport name must be listed below in wide-spaced all caps Fira Sans Medium.
View More
Pacer Horse Head
Individual athletics teams must used the approved lockup for their respective teams name. The sport name must be listed below in wide-spaced all caps Fira Sans Medium.
View MoreColors
How to Use Color Modes
Pantone Matching System (PMS)
Use case: Print (e.g. consistency, color precision, spot colors, special finishes)
HEX # (Hexadecimal)
Use case: Web and digital design (primarily in HTML/CSS)
CMYK (Cyan, Magenta, Yellow, Black)
Use case: Print (e.g., magazines, posters, brochures)
RGB (Red, Green, Blue)
Use case: Digital screens (e.g., monitors, TVs, mobile devices)
Core Brand Colors
These are our main brand colors. These colors must be used in any graphic or communication piece in which our brand appears.
Secondary Colors
These are our main brand colors. These colors must be used in any graphic or communication piece in which our brand appears.
Tints
Tints are derived from our main brand colors and may be used to add depth, hierarchy, and visual variety to designs while maintaining consistency with the overall Marywood University Athletic identity.
Primary Font
Type style can lend a great deal to the personality of the University. These font selections are clear and easy to read, use, and have a modern and classic feel without being trendy.
Fira Sans is the primary font for both headline and body copy. Variations can be downloaded an installed with ease from Google Fonts for university-wide integration.
Font Application
Type style can lend a great deal to the personality of the University. These font selections are clear and easy to read, use, and have a modern and classic feel without being trendy.
Official Use Font
Garamond Premier is the secondary font for the brand. Variations can be downloaded an installed with ease from Google Fonts for university-wide integration.
Font Application
Type style can lend a great deal to the personality of the University. Garamond can be used for official use and affiliation logos.
Campaign Fonts
These are fonts outside of our standard brand fonts. They are a case-by-case basis to help bring visual interest to a specific holiday or campaign. These fonts must be used sparingly and primarily used for lockups or headlines. Marywood logo must be paired with any campaign executions.
All supporting text should adhere to the brand fonts.
